In today’s economy, that can be a difficult question to answer.  Funds are tight, people are nervous and things are moving along, but slowly.  However, in order to rise out of the clutter of the great recession, organizations must have a vision for the future.  “Yes,” you say, “we have a vision statement.”  But is it just a statement; or does it rise to the level of  a significant vision of the future?  Does it simply hang on the wall; or does it answer some basic questions for employees and communities that are unsure of everything right now?  What are you trying to create?  What business are you in?  What will the world look like when you are successful?  Why are you doing what you are doing? 

Vision builds a specific picture of the future that people can see themselves in and believe in.  It builds morale and dedication to the organization, moving staff beyond just having a job. 

So we’ll ask you again: what does your future look like?